What Do Logo Colors Tell Us?
It is important that businesses do branding. It helps you catch your target customers’ attention and inform them about your business. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. But what is it that makes a logo stand out? If you want to make your logo attractive and enticing, what colors should you use?
You should know about the psychology of colors. When people see specific colors, they begin to feel and think something. Although people don’t really think about it, colors influence their emotions, thoughts, and feelings. It can have an effect on our thinking. Colors can speak to us in many different ways. The philosophy of your brand is communicated when you use certain colors in your logo.
Questions about your business should be asked before creating your logo. What is your target market – male or female? Is your brand trendy or classy? Is your target market a certain age group? Are you serving high-end customers or middle-class ones? If you answer these questions, it can help your business create a logo that speaks to your audience. It is a solid brand that can be created after considering these questions.
Different colors evoke different feelings in us. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. Different colors speak differently to us. The colors are listed below and how it makes us feel and think.
There are two categories of colors, the warm colors and the cool colors. Let’s look at the warm colors first.
Men are attracted to the color red. It is associated with fire and passion. It is a color of urgency and it can help grab anyone’s attention. You get pumped up and it increases your heart rate.
Orange is a friendly, playful color. It is a color of energy. It is great with children.
Yellow evokes the feelings of joy, happiness, warmth, and cheerfulness to your logo. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.
Here now are the cool colors.
Many logos contain the color blue. Tranquility, peace and maturity are conveyed in the color blue. You make people trust your brand if you add blue to your logo.
It is ideal to use the color green for outdoors. The color is about newness, whether in health or in wealth. Peace and a desire to promote growth in our lives is evoked if you use the color green.
If you want a luxurious logo, the go for purple. Purple is grand and distinguished but with a sense of mystery to it.
Brown appeals to male audiences because it is a serious color being earthy and tough-guy.
Black and white is in their own category. They are more powerful when combined with other colors.